A fun and memorable logo is key to Stand Up Paddleboard (SUP) business. A logo is something like a unique image that represents what your brand is all about. It is oftentimes the first thing someone sees when they hear about your company. Having a great SUP logo can help you stand out from the crowd of people interested in owning a business like yours. Today we present you a guide to create a great SUP logo!
Let’s discuss what brand identity means before we dive into the design of your SUP logo. Brand identity is what is unique and memorable about your business (or brand). It consists of a lot of things like your logo, the colors you select, the manner of letters (typography is another term) and even how you converse with people. Creating a good brand perception (personality) is a time-consuming job but totally worth it. In this post, we will go over some tips that will help you establish a solid brand for your SUP company:
Know your audience: First, identify who you would like your business to draw in. Who are the folks you want to serve? What do they like? What are their interests? When you know who your ideal audience is, you can design a brand that attracts them and serves their needs.
Select your colours: Different colours can evoke different emotions in people. Blue, for example, can feel calming, like the ocean; yellow, cheerful and bright.) Choose colors, that reflect your business’s personality and values. The perfect colors help your brand shine and align with your audience.
Choose a font: A font is the way in which the letters that you use in your logo and other branding pieces are styled. Use a font that is readable and well matched with the tone of your business. Have a fun brand, a serious font will not work, vice versa.
Establish a voice: This is how you will speak to your audience. Your tone of voice matters because it sets the tone for your brand personality. Are you comedic and fun, or are you serious and business-like? Ensure that your tone fits your brand identity.
Keep it scalable: Your logo has to look just as good whether it is tiny or huge. This means that it should be easy to read and identify no matter the size, be it small business card or large billboard. It is very important for branding that a logo looks good at any size.
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